The WOAW Pop-Up Store in Hong Kong Sells Diverse Glasses
Corinne Guirgis — May 17, 2011 — Business
Whoa! A new temporary shop has just just popped-up in Hong Kong by the name of WOAW! The WOAW pop-up store is an eyewear boutique conceptualized by Kevin Poon that will house a wide variety of luxury eyewear brands and styles.
Labels such as Garrett Leight, Karen Walker, Illesteva, Theirry Lasry, COLAB, Benjamin Eyewear, Han Kjobenhavn, Andy Wolf, EFFECTOR, Graz, Subcrew by mikli and more will be showcased on the shop's shelves and available for purchase. In addition to this incredible selection of fashionable eyewear -- which includes both regular glasses and sunglasses -- WOAW will feature lifestyle goods such as shaving and haircare products from Baxter of California and Style Meets People.
The WOAW pop-up store will be located in the heart of the Fashion Walk in Hong Kong until it is relocated and pops up elsewhere to a currently undisclosed location! The store is yet another addition to the fast-growing business model of the temporary shop, which creates a sense of exclusivity and a "must-have" feeling in customers.
Labels such as Garrett Leight, Karen Walker, Illesteva, Theirry Lasry, COLAB, Benjamin Eyewear, Han Kjobenhavn, Andy Wolf, EFFECTOR, Graz, Subcrew by mikli and more will be showcased on the shop's shelves and available for purchase. In addition to this incredible selection of fashionable eyewear -- which includes both regular glasses and sunglasses -- WOAW will feature lifestyle goods such as shaving and haircare products from Baxter of California and Style Meets People.
The WOAW pop-up store will be located in the heart of the Fashion Walk in Hong Kong until it is relocated and pops up elsewhere to a currently undisclosed location! The store is yet another addition to the fast-growing business model of the temporary shop, which creates a sense of exclusivity and a "must-have" feeling in customers.
Trend Themes
1. Luxury Eyewear Brands - Disruptive innovation opportunity: Develop a subscription-based service that allows customers to regularly receive and try out different luxury eyewear brands.
2. Temporary Shops - Disruptive innovation opportunity: Create a platform that connects brands with available temporary retail spaces, making it easier for them to set up and manage pop-up stores.
3. Fashion Walk - Disruptive innovation opportunity: Use augmented reality technology to create an immersive virtual shopping experience for customers in popular fashion districts like the Fashion Walk in Hong Kong.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Develop smart glasses that combine fashion and technology, offering customers enhanced functionalities and connectivity.
2. Retail - Disruptive innovation opportunity: Implement self-checkout technologies and automated inventory management systems to streamline operations and improve the customer shopping experience.
3. Fashion - Disruptive innovation opportunity: Harness big data and artificial intelligence to personalize and customize fashion products, offering customers unique and tailored experiences.
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