The WOAW Pop-Up Store in Hong Kong Sells Diverse Glasses

 - May 17, 2011
References: wo-aw & hypebeast
Whoa! A new temporary shop has just just popped-up in Hong Kong by the name of WOAW! The WOAW pop-up store is an eyewear boutique conceptualized by Kevin Poon that will house a wide variety of luxury eyewear brands and styles.

Labels such as Garrett Leight, Karen Walker, Illesteva, Theirry Lasry, COLAB, Benjamin Eyewear, Han Kjobenhavn, Andy Wolf, EFFECTOR, Graz, Subcrew by mikli and more will be showcased on the shop's shelves and available for purchase. In addition to this incredible selection of fashionable eyewear -- which includes both regular glasses and sunglasses -- WOAW will feature lifestyle goods such as shaving and haircare products from Baxter of California and Style Meets People.

The WOAW pop-up store will be located in the heart of the Fashion Walk in Hong Kong until it is relocated and pops up elsewhere to a currently undisclosed location! The store is yet another addition to the fast-growing business model of the temporary shop, which creates a sense of exclusivity and a "must-have" feeling in customers.