Cold Weather Publications

The Winter Survival Handbook Provides Essential Knowledge to Get Through

Winter is not only something people struggle with on a yearly basis, but has been a thorn in the side of humanity since the beginning of our existence, so for those who want to beef up their knowledge on making it through, the Winter Survival Handbook is here to help offer 157 tips for surviving rural or urban winters.

Brought to life by the editors of Outdoor Life, in collaboration with Tim MacWelch, the Winter Survival Handbook is jam-packed with essential, often life-saving tips that will allow you to not simply survive, but thrive when the temperature drops below freezing.

Whether you're lost in a blizzard while skiing or simply sitting the car waiting for your windows to defrost, the Winter Survival Handbook has tips and tricks for you.

Winter Survival Guides
Creating localized winter survival guides geared towards different regions or areas could bring about new opportunities to help consumers thrive during winter months
Smartphone Winter Survival Apps
Cultivating a winter survival app that can detect local weather and temperature patterns, provide recommendations, and track progress could revolutionize how people survive the winter months
Winter Survival Gear Subscription Services
Creating a subscription service that delivers an array of gear for consumers that caters to their specific winter survival needs could provide a new way for consumers to prepare for the winter months

Sectors Adopting This

Publishing
Publishing tailored localized winter survival guides and selling them both digitally and physically could expand consumer education and survival tools
Technology
Developing smartphone winter survival apps would introduce a new way for consumers to interact with winter survival tips and engage with the outdoors
Outdoor Sports and Recreation
Designing winter survival gear subscription services could allure customers, providing them with tools to enhance their winter experiences
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 2%
Freshness 8%