'Winter Blush' in Fantasticsmag is an editorial that defies the notion that men should wear black and dark-toned outfits. To me, this shoot is the antithesis of the black, gray and white fashions we saw all fall and winter for men, as each look highlights a different bright color.
Enokae is the photographer behind 'Winter Blush' in Fantasticsmag, and models Alex Smith and Henry Maclure bring color-popping fashions from Topman and UNIQLO to life.
Implications - North American society is progressing towards gender neutrality, and the fashion industry is reflecting that change through androgynous looks that can apply to both men and women alike. Corporations wanting to demonstrate their progressiveness may similarly utilize androgynous models in their promotional and media campaigns.
Key Themes Behind This Trend
- Gender-neutral Fashion
- Corporations can seize the opportunity to promote their progressiveness by utilizing androgynous fashion models.
- Colorful Menswear
- Opportunity to disrupt the notion that men should only wear black and dark-toned outfits by promoting colorful and vibrant clothing.
- Androgynous Fashion
- Reflecting changes in society, androgynous fashion is becoming increasingly mainstream and offers a disruptive innovation opportunity to challenge traditional gender norms.
Where This Applies
- Fashion
- The fashion industry can benefit from incorporating gender-neutral and colorful styles to appeal to a wider range of consumers.
- Marketing and Advertising
- Promotional and media campaigns for products ranging beyond fashion could similarly take advantage of androgynous models to demonstrate their progressiveness.
- Photography
- Photographers can approach fashion editorials through the lens of gender neutrality and bright and dynamic colors to capture attention and drive engagement.
