The Squarespace 'Winona in Winona' ad stars actress and pop culture icon Winona Ryder -- known for her roles in titles like Stranger Things, Heathers and Beetlejuice. The ad aims to promote the small American city of the same name, with the people of Winona inspiring the star to create a photo series on www.WelcomeToWinona.com.
With the slogan, "a website makes it real," Squarespace allows users to get their website trial started for free. The platform makes web design easy for even the most novice of creators, featuring a variety of layouts, themes and custom brand identity options.
In the charming Winona in Winona ad, the actress showcases her finished website to a local police officer while hanging out on the side of a snowy road and under the city's welcome sign. The commercial first aired during the 2020 Super Bowl LIV event and spotlights the star as she pays homage to the quaint city that inspired her name.