Vinifyed, which calls itself the "Tinder of wine," offers an easy way for people to discover new kinds of wine to try based on their preferences for different tastes and aromas. In the app, wine lovers are able to save their wine preferences or rate a few wines that they have tried. When looking for a new bottle of wine to try, consumers are able to take a picture of the label and have Vinifyed provide a "matching percentage."
Beyond being a helpful guide to wine, Vinifyed also helps to educate people on why they might like each suggestion based on its dryness, body, varietal, aroma or acidity, helping to turn the average wine drinker into an expert who knows exactly what they like. Vinifyed also rounds out the experience by offering recipes and playlists.