Microsoft's Windows Phone 7 Buries the iPhone and BlackBerry
Marissa Liu — September 11, 2010 — Unique
References: electronista & dvice
To drum up hype for the Windows Phone 7, Microsoft held a mock funeral for BlackBerry phones and iPhone mobiles. The event was sparsely attended. Pallbearers dressed in mourning attire, a lone bagpiper and Darth Vader riding a Harley were all in attendance. A rendition of the "Thriller" dance by Michael Jackson was also performed in honour of the two popular phones.
The Windows Phone 7 will be released in exactly a month, on October 11, 2010. The funeral took place near Microsoft's Redmond office.
The Windows Phone 7 will be released in exactly a month, on October 11, 2010. The funeral took place near Microsoft's Redmond office.
Trend Themes
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Rivalry Marketing — Using competitive campaigns to create buzz and promote rival brands.
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Experience Marketing — Creating memorable events as part of a brand's advertising strategy.
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Mock Funerals — Using satirical funerals to bring attention to an upcoming product release.
Industry Implications
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Mobile Devices — Creating unique marketing campaigns and experiences to promote new mobile products and features.
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Technology — Creating immersive experiences and engaging campaigns to promote new tech innovations and signal shifts in market trends.
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Entertainment — Using pop culture references and creative events to create buzz and excitement around products and services.
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