Danner Works with WIND AND SEA on a New Joint Capsule
References: windandsea.jp & hypebeast
Japanese streetwear imprint WIND AND SEA works in collaboration with heritage boot expert Danner on a new capsule of outdoor gear. The main item that leads the entire range is a special iteration of the iconic Mizugumo Flip sandals from Danner.
The shoes have an open-toe shape and it is specifically designed to cater to recovery and help relieve foot fatigue. It has a lightweight construction and boasts co-branding details in the form of mismatching applications of "WIND" and "SEA" detailing the shoe. It is then followed by some of the apparel options that are designed under the same theme. This includes some boxy pocket tees that have reversed text resting right under the front collar and safari hats.
Image Credit: WIND AND SEA
The shoes have an open-toe shape and it is specifically designed to cater to recovery and help relieve foot fatigue. It has a lightweight construction and boasts co-branding details in the form of mismatching applications of "WIND" and "SEA" detailing the shoe. It is then followed by some of the apparel options that are designed under the same theme. This includes some boxy pocket tees that have reversed text resting right under the front collar and safari hats.
Image Credit: WIND AND SEA
Trend Themes
1. Collaborative Outdoor Gear - Opportunities for other brands to collaborate with heritage companies on specialized outdoor gear.
2. Footwear Innovation for Recovery - Opportunities for companies to develop lightweight, open-toe footwear specifically designed to aid in post-activity recovery.
3. Mismatched Co-branding - Opportunities for brands to experiment with playful and unconventional co-branding techniques, such as mismatched logos and detailing.
Industry Implications
1. Outdoor Apparel - This trend presents opportunities for outdoor apparel brands to collaborate on specialized gear with companies with a rich heritage in the outdoor industry.
2. Footwear - This trend presents opportunities for footwear brands to develop innovative open-toe footwear that aids in post-activity recovery.
3. Branding and Marketing - This trend presents opportunities for branding and marketing companies to experiment with unconventional branding techniques, such as playful and mismatched co-branding.
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