What better way to display your love for your partner than by wearing their fingerprint on your finger for life? WilliamsGoldsmiths rings make this possible. The designer duo of Jess and Brent Williams carefully handcraft each custom-made wedding ring. They mail out kits to happy couples who then make imprints of the fingers and mail them back to the jewelers. Jess and Brent then use this imprint to embed the chosen bands with the lines of their fingerprints.
The resulting bands are beautiful and sentimental. The fingerprints almost look like the pattern of tree bark, also representing life. WilliamsGoldsmiths rings are lovely for lovers.
Implications - Consumers crave methods of self-expression to avoid blending into the crowd. They seek products that are customizable to them and their tastes; these allow them to portray their values to their peers. Companies can cater to these expressive consumers by manufacturing customizable or personalized products.