Wild Flavors drinks are adventuresome beverages indeed! This US-based company is introducing three new flavor groupings: malt, vinegar and kombucha. Yes, that second one says vinegar; apparently when mixed with lychee, pear or other fruits it is refreshing, I have my doubts.
The new Wild Flavors drinks groupings are a bit mind-boggling but they were designed specifically to target adult tastes and demands.
Implications - With so many beverages on the market, companies are looking to set themselves apart from the competitors. Consumers already have a taste for spring water and fruity beverages, which means companies will have to think outside the box in terms of flavors. Brands will have to consider making the most unusual ingredients work well for the consumer palette if they want to set the bar high for their competitors. Reinvention and challenging originality is an important factor for businesses who are looking to succeed and rise above all.