Sustainable Crisp Tonal Parkas

Canada Goose's White Expedition Parka is Eco-Friendly

Canada Goose introduces the new White Expedition parka, giving it a clean foundation and spotlights the environmentally friendly elements of the construction. The sustainable approach to the warm outerwear arrives in sizing options for both men and women. The new update does not compromise the performance or components of the original model, but takes a slightly more contemporary look.

The construction starts with a sustainable organic Arctic Tech that essentially blends together organic cotton and polyester. The outer layer is made from entirely sustainable nylon materials that have been sourced by the brand's feather-light material that is also tear-resistant. There are also undyed fabrics that have minimal chemical additions to give the jacket a fresh tone of neutral beige and the insulation is made with 100% responsible down.

Image Credit: Canada Goose

Sustainable Outerwear
A trend towards environmentally friendly clothing options with sustainable and responsible materials.
Organic Materials
An emphasis on organic materials in clothing production to reduce chemical usage while maintaining performance.
Responsibly-sourced Down
A trend towards using 100% responsibly-sourced down in outerwear to promote animal welfare and ethical practices.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on this trend by incorporating sustainable materials into their clothing production.
Outdoor Gear
The outdoor gear industry can benefit from using more environmentally-friendly and sustainable materials in their clothing production.
Animal Welfare
Industries focusing on animal welfare like ethical down production can benefit from the trend towards using more responsibly-sourced down in clothing production.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 17%
Freshness 10%

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