McDonald's China recently debuted a burger that features two stark white buns sprinkled with black sesame seeds. In recent years, fast food companies have dyed their burgers a wide variety of colors. The latest burger creation features an unusual white bun.
The 'Modern China Burger' is designed to transcend culture boundaries and appeal to customers across the country. The burger itself features a pork patty, bacon, iceberg lettuce and creamy dressing. The contents are sandwiched between two stark white buns, which are covered in black sesame seeds. The buns are designed to celebrate black sesame seeds, which are a common ingredient in Chinese cuisine.
Although the burger may not appeal to everyone, the dish demonstrates that McDonald's China is experimenting with new ways to appeal to its broad customer base.