Ruffian Ginger Whiskeys

Clean the Sky - Positive Eco Trends & Breakthroughs

The Reilly's Ginger Whiskey Blend Boasts a Bitter Taste

— August 18, 2015 — Lifestyle
The hooligan branding of Reilly's Ginger Whiskey blend might be the first thing to grab your attention off the shelf thanks to the bottle's clever visual design. Coupled with a tongue-in-cheek aesthetic, this Irish-inspired whiskey also boasts rich flavors of ginger embedded into the liquor's rich taste making it the perfect beverage to use in cocktails or to enjoy as a stand alone drink.

The Reilly's brand is an American whiskey company taking inspiration from traditional Irish roots. The whiskey is made from a mixture of corn, rye, malted barley and Bourbon infused later in the process with whiskey and ginger. The rich blend is packaged in a clear bottle complete with the image of a young hooligan wearing an eyepatch that complements well the fiery taste of the ginger whiskey.

Trend Themes

  1. Ginger-infused Liquors — Opportunity for liquor makers to experiment with ginger as a flavor profile in their new product launches.
  2. Quirky Branding — Opportunity for companies to incorporate creative and humorous branding strategies that can make their products more visually appealing to customers.
  3. Heritage-inspired Beverages — Opportunity for beverage makers to revive the tradition of old-world drinks by creating modern twists like Reilly's Ginger Whiskey Blend.

Industry Implications

  1. Alcoholic Beverages — Alcohol businesses can capitalize on the increasing demand for flavored liquors by coming up with in-demand products like ginger-infused whiskeys.
  2. Advertising and Marketing — Marketing professionals can advise companies to incorporate quirky and humor-filled branding tactics in their campaign strategies.
  3. Heritage Food and Beverage — Opportunity for companies to leverage the revival of heritage-driven food and beverage products to create modern versions of popular drinks like ginger whiskey.
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