Personalized Poteen

'Whisk(E)Y Your Way' Customizes Your Alcoholic Beverage

Considering all of the various products that can be personalized -- from shoes to scents -- why not personalize your whiskey with 'Whisk(e)y Your Way'? If you can't get your drink to your specific tastes, why drink it at all?

Obviously customizing your whiskey is luxury, especially when keeping in mind all the amazing selections available in your nearby liquor store, yet Whisk(e)y Your Way provides a unique experience as well. Aside from going through the process of customizing your whiskey, you can also partake in actually producing it -- that is, if you're in the Portland area.

Personalized Alcohol
Opportunity for distilleries to offer customizable options for customers.
Experiential Retail
Opportunity for stores to offer customers a unique experience by allowing them to create and personalize their own alcoholic beverage.
Craft Beverage Industry
Opportunity for craft distilleries and breweries to differentiate and stand out by offering customizable options.

Sectors Adopting This

Alcoholic Beverages
Opportunity for the alcoholic beverage industry to adapt to the demand for personalized products.
Retail
Opportunity for retail stores to offer customized beverages as a way to attract and retain customers.
Hospitality
Opportunity for bars and restaurants to offer customized and unique beverages as part of their menu offerings.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 54%
Freshness 8%