With the holiday season just around the corner, RITZ Brand is promoting a message of inclusion and the importance of chosen families with its new 'Where There's Love, There's Family' holiday ad campaign. The emotionally-charged commercial and social media campaign aims to remind consumers that blood relations aren't the only way to define family.
Patty Gonzalez, Senior Director of Marketing at Mondelēz, commented on the new campaign, stating: "'Where There's Love, There's Family' challenges the definition of 'family' and the belief that it has to be defined by blood or marriage. At a time when our families may be strained as a result of social distancing, political tensions or personal orientations and identities, the RITZ brand's campaign is intended to encourage Americans to help build a more accepting world and welcome in those that may be feeling disconnected or alone."
Image Credit: RITZ Brand