In this virtual session with a psychoanalyst you will have to answer four simple questions to find out your perfect match typeface. Are you more an Archer Hairline type or a more Universal person?
'What Type Are You?' is brought to you by Pentagram. Enter your name and use the password “character” to find out which font better represents you. Once the typeface has been discovered, the “doctor” will illustrate you on the font's history as it relates to your personality.
What's Driving This Trend
- Personality-based Customization
- Companies can develop products and services that are tailored to the personality of the consumer, using specific traits to create a unique experience.
- Virtual Personality Assessments
- Businesses can use virtual assessments like 'What Type Are You?' to learn more about their customers, drive engagement, and provide personalized offerings.
- Font Personalization
- Designers can use personality-based matching to create custom fonts for individuals according to their unique personalities and preferences.
Who This Affects Most
- Marketing
- Businesses can use personality assessments to better target their marketing efforts and create personalized messaging.
- Graphic Design
- Designers can use personality-based matching to create custom fonts and other graphics for individuals and companies.
- Education
- Educational institutions can use virtual personality assessments to better understand the learning styles and preferences of their students, resulting in better outcomes.
