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Intensely Emotive Pop Queen Clips

Rihanna's What Now Music Video Exploded with Feminine Power

— November 15, 2013 — Pop Culture
Rihanna's What Now music video just dropped and the Bajan princess lets loose and gets real, wearing a gothic-inspired look. The emotional pop ballad is the sixth single from her 'Unapologetic' album.

The song is led by a gentle piano melody and powerful bass vibrations back it up. The music video is equally as powerful as the song and the Caribbean queen holds nothing back when she sings. RiRi rocks a raven black mullet, a clingy pale dress and lots of metallic accessories.

At the beginning of the shoot, she seems vulnerable and reserved, but when the chorus picks up, the lighting changes and her movements get more wild and unreserved. She dances and floats around the room in an ethereal way, staring directly into the camera as if her message is directed at us. Her movements carry so much expression and emotion as she twists and contorts her body, exposing every line and curve of her structure. She uses every atom of her body to convey the message in the song.

The What Now music video is spine-chilling and eerily beautiful. The visual effects are dark and deep and Rihanna's sugary-sweet vocals will give you goosebumps.