Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The WFF ‘Space Monkey' Video is Evocative

 - Apr 17, 2012
References: canningandantill & behance.net
The new WFF ‘Space Monkey’ commercial is attention-grabbing, to say the least. The music video was made in collaboration with Leo Burnett creative directors Michael Canning and Kieran Antill and set to Ben Lee’s new single, aptly titled, ‘Song for the Divine Mother of the Universe.’

The video focuses on one of the monkeys who, during the 1950s, was sent into space in then-unproven rocket ships as part of scientific tests and engineering trials. The music video begins 65 years after these monkeys were sent into the great blue yonder. As the story progresses, the star of the show, an astronaut chimp, is seen returning to earth in his cold-war era spaceship; this is accompanied by Ben Lee’s lyrics, "sweet mother, I’m coming home."

Space Monkey is pithy and on-point advertising at it’s best.