100%, an American company specializing in premium cycling equipment, has announced the launch of its new Westcraft and Eastcraft sunglasses. These stylish frames offer versatile performance capabilities packaged in a cool, glacier-style design.
The new frames feature an interchangeable lens system that allows wearers to swap between single and dual-lens versions, depending on their specific needs. Users will also be able to change to a clear set of lenses, which can be used in low light conditions or during nighttime rides. All the lens options come finished with a Hydrophobic and Oleophobic lens treatment, which works to repel water, dirt, and oil. In addition, the Westcraft and Eastcraft sunglasses come equipped with removable side shields for added peripheral protection
Image Credit: 100%
Why This Trend Is Growing
- Interchangeable Lens Technology
- The trend of interchangeable lens technology provides a disruptive innovation opportunity for companies to produce sunglasses that can adapt to various weather and lighting conditions.
- Hydrophobic and Oleophobic Lens Treatment
- The trend of using Hydrophobic and Oleophobic Lens Treatment provides a disruptive innovation opportunity for companies to produce sunglasses that repel water, dirt, and oil, improving visibility and durability.
- Removable Side Shields
- The trend of using removable side shields provides a disruptive innovation opportunity for companies to produce sunglasses that offer enhanced peripheral protection and user preferences.
Industries Being Reshaped
- Sports Accessories
- These cycling sunglasses cater to the sports accessories industry, which has an opportunity to develop innovative gear for professional athletes and enthusiasts.
- Outdoor Recreational Equipment
- The outdoor recreational equipment industry can benefit from incorporating interchangeable lenses, hydrophobic and oleophobic treatment, and removable side shields to enhance the functionality of sunglasses in varying outdoor activities.
- Fashion Accessories
- These versatile performance cycling sunglasses cater to the fashion accessories industry, which has an opportunity to incorporate performance features into stylish designs.
