In an effort to appeal to a more experience-oriented demographic, the furniture brand West Elm has launched West Elm Local Experiences in five major cities throughout the United States.
To achieve this new experience, the furniture brand partnered with several local artists and craftspeople. Through the website, individuals looking for a hands-on experience can choose from a variety of artist-led sessions, that include visiting a metal workers workshop in Austin, or taking part in a fabric dyeing workshop in Brooklyn. The companies VP of business development, Mo Mullen said that "The success of our West Elm program, coupled with our customers’ interest in engaging experiences, inspired us to further invest in creative entrepreneurs and local communities."
Image credit: West Elm
Artist-Led Furniture Workshops
More Stats +/-
High-End Minimalist Furniture
Modular Ocean View Homes
Re-Purposed Industrial Restaurants
Fashion Designer Gallery Exhibitions
Geometric Hand-Made Structures
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.