The Wes Anderson Hyundai commercial is a charmingly retro look at human’s relationships with their vehicles. It calls upon the long-explored motif of communicating with technology and the overwhelming desire to speak with cars. From the Batmobile to Chitty Chitty Bang Bang, people have been drawn to the warm purr of an automobile’s engine.
The commercial is identifiable to Anderson’s style, favoring retro coloring, richly vintage backgrounds and childish animation. He introduces Hyundai’s Blue Link technology in a charming narrative, following a family through a series of fantasies. After introducing a car-plane, car-submarine, race car hybrid, the scene switches gears into modernity. The 2012 Azera with Blue Link allows for a safer, easier and more enjoyable driving experience. The technology assists with navigation, mechanical supervising and more.