Iconic American fast-food chain Wendy's recently announced a new breakfast menu that will debut on March 2, 2020. The new menu items will be fresh and savory with options like the Breakfast Baconator, Honey Butter Chicken Biscuit, and Frosty-ccino. The brand will be releasing new limited content starting February 5th, with a nod to the brand becoming a "morning person."
"People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2," says Kurt Kane, president, U.S. and Chief Commercial Officer of The Wendy's Company.
The addition of a breakfast-specific menu will expand the quick-serve restaurant's potential revenue by tapping into a market segment it has been largely unsuccessful with in the past. The new
Image Credit: Wendy's/Shutterstock