There is something very artsy about the Welingergasse 3 housing project. With its almost entirely dark facade punctured only twice with bright neon colors of yellow and green, it is no surprise that I find it very modern and abstract. It gives this affordable housing a cool aesthetic and ambiance, which can often be lacking in such circumstances.
Designed by Mladen Jadric Architects, the Welingergasse 3 housing project is located in Vienna, Austria. With a total of 14 apartments, each one has a unique view of either the street, garden or even both thanks to the building's unique window design. The whole exterior was constructed using dark fiber cement boards with just the two entrances colored. Their colors reflect the colors of the garden in the backyard.
Key Themes Behind This Trend
- Affordable Housing Aesthetics
- There is a trend towards creating cool aesthetics and ambiance in affordable housing.
- Unique Window Design
- The trend is towards unique window designs to provide apartments with unique views and modern aesthetics.
- Distinctive Facades
- There is a trend towards using unique exterior facade designs and colors to create modern and abstract buildings.
Where This Applies
- Construction
- Construction companies can capitalize on the trend towards distinctive facades by experimenting with unique building materials and designs that add aesthetic value to affordable housing projects.
- Architecture
- Architects can incorporate unique window designs to provide housing projects with unique views and modern aesthetics, creating a competitive advantage over other affordable housing projects.
- Real Estate
- Real estate developers can take advantage of the trend towards affordable housing aesthetics by highlighting the unique and modern features of their projects in marketing and advertising campaigns.
