The Rita Hazan Weekly Remedy Treatment is a two-step restorative treatment that is formulated to combat frizz by repairing damage and locking moisture in. While Step 1 of the treatment "treats hair cuticles for optimal penetration of conditioners and four oils," Step 2 "seals and locks in nutrition for lasting hydration, while rice proteins strengthen and protect color."
The Rita Hazan Weekly Remedy Treatment highlights powerful natural ingredients including jojoba, olive and moringa seed oils, alongside Mirabelle plum. Each product is also sulfate, SLS, SLES and paraben-free, making it gentle on all hair types.
For best results, this two-step treatment is meant to be applied to hair instead of conditioner. Once a quarter-sized amount of the Step 1 formula is applied from roots to ends and rinsed out, the same amount of the Step 2 formula can be applied atop and rinsed.
What's Driving This Trend
- Restorative Hair Treatments
- Disruptive innovation opportunity: Develop customizable hair treatments that target specific hair issues and incorporate natural ingredients.
- Two-step Hair Care
- Disruptive innovation opportunity: Create two-step hair care systems that optimize product penetration and lock in hydration for long-lasting results.
- Sulfate-free Hair Products
- Disruptive innovation opportunity: Produce sulfate-free hair products that are gentle on all hair types and promote healthy hair and scalp.
Who This Affects Most
- Haircare Products
- Disruptive innovation opportunity: Introduce innovative haircare products that revolutionize the way consumers treat and care for their hair.
- Beauty and Personal Care
- Disruptive innovation opportunity: Combine advanced haircare technology with natural ingredients to create cutting-edge beauty and personal care products.
- Salons and Spas
- Disruptive innovation opportunity: Offer specialized two-step hair treatments as a premium service in salons and spas to provide clients with professional-quality results.
