Phone-Relinquishing Challenges

BuzzFeed Challenges Six Millennials to Go Week Without a Phone

Forgetting a smartphone somewhere often leaves avid phone users feeling like a limb has been cut off—so BuzzFeed challenged a group of six young Millennials to voluntarily go a week without a phone.

After the young tech-savvy participants locked away their devices in BuzzFeed's "phone jail," many of them found themselves reaching for phantom phones out of pure habit. Early on, one participant panicked: "I have a doctor's appointment later this week and I think I'm going to have to print out a map." Despite concerns like this, at the end of the week-long experiment, the participants found that they had a newfound appreciation for life by unplugging from the constant bombardment of incoming texts, calls, messages and photos.

Digital Detox
The trend of voluntarily disconnecting from digital devices for a period of time to foster a healthier relationship with technology.
Mindfulness
The trend of being present and fully engaged in the current moment, without distractions from digital devices.
Technological Dependency
The trend of becoming overly reliant on digital devices, leading to feelings of anxiety and discomfort when not using them.

Industries Being Reshaped

Wellness and Self-care
The industry that focuses on promoting physical and mental well-being, including services and products related to digital detox and mindfulness practices.
Technology Addiction Treatment
The industry that provides solutions and support for individuals struggling with excessive use of digital devices and technology addiction.
Offline Experiences
The industry that caters to individuals seeking offline activities, events, and experiences to disconnect from digital devices and reconnect with the real world.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 29%
Freshness 8%