Nashville-based designed Andres Martinez gifted his friends, David DiCicco and Rachael Batts, with the best wedding present a couple could ask for: a set of wedding posters recreating the biggest Blockbuster hits of the decade. Martinez, who also designed the couple's save-the-date card (modelled after Casablanca), presented them at the couples wedding.
Speaking to AdFreak about the project, Martinez notes, "It was definitely a labor of love, for sure. It was a fun project. There are few people I'd rather do that kind of thing for."
Deciding that they were too good to be limited to an audience of family and friends, the couple shared the photos with the Internet. Unsurprisingly, they became a quick hit on Reddit, and will no doubt inspire many couples to model their photos after box office successes such as Mr. and Mrs. Smith, Lord of the Rings and -- the love story of the twenty-first century -- Twilight.
What's Driving This Trend
- Wedding Movie-themed Posters
- Disruptive innovation opportunity: Create a service that specializes in designing and printing movie-themed wedding posters for couples.
- Personalized Wedding Gifts
- Disruptive innovation opportunity: Develop a platform that allows people to create and customize unique wedding gifts like personalized movie posters.
- Pop Culture-inspired Weddings
- Disruptive innovation opportunity: Offer wedding planning services that focus on incorporating elements of popular movies and TV shows into the ceremony and reception.
Who This Affects Most
- Graphic Design Services
- Disruptive innovation opportunity: Use AI and automation to streamline the process of creating custom wedding designs, such as movie-themed posters.
- E-commerce Platforms
- Disruptive innovation opportunity: Build an online marketplace for personalized wedding gifts, offering a wide range of unique and creative options.
- Event Planning Services
- Disruptive innovation opportunity: Leverage technology and data analytics to enhance the customization and personalization of weddings, catering to couples who want to incorporate pop culture elements into their special day.
