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Transformer Togas

Wearable Towels Are the New Snuggie, But This Time, For Summer

— May 23, 2009 — Unique
Is the Wearable Towel the new Snuggie? After the wildly popular infomercials shot the silly Snuggie blankets to fame, other gimmic product inventors have been hungry for a piece of the corny advertising pie.

This Wearable Towel video uses attractive characters to sell its "practical" product, such as a brunette wearing hers as an over-sized Grecian-style towel dress and a bronzed buff hunk sporting his Wearable Towel like a toga.

I love how they use a woman in skin-colored lingerie to make you do a double take -- yet despite the fact she isn't sans bra, the Wearable Towel commercial manages to hold viewers captive.

So what do you think? Could the Wearable Towel be the new Snuggie?
Trend Themes
1. Wearable Towels - Disruptive innovation opportunity: Develop wearable towels that are not only practical but also stylish and fun to wear, targeting a younger and fashion-conscious demographic.
2. Infomercial Advertising - Disruptive innovation opportunity: Explore creative and attention-grabbing ways to promote products through infomercials, using attractive characters, humor, and unexpected twists to captivate viewers.
3. Gimmick Products - Disruptive innovation opportunity: Identify and create unique gimmick products that capitalize on the success of previous viral products, leveraging the power of nostalgia and novelty to attract consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Collaborate with fashion designers and brands to create wearable towels that integrate seamlessly into summer fashion trends, providing both functionality and style.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop innovative and unconventional advertising strategies, incorporating memorable characters and unexpected elements to generate buzz and engage audiences.
3. Consumer Goods - Disruptive innovation opportunity: Invest in research and development to create gimmick products with practical applications, targeting specific consumer segments with unique and attention-grabbing selling propositions.
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