The Weapon of Mass Instruction by Raul Lemesoff uses a hollowed-out 1979 green Ford Falcon tank as a means of distributing books to the people of Argentina. This large piece of artillery was once property of the Argentinian government during its dictatorship. Not only is its name wonderful, but its intrinsic purpose is one to be applauded as well. The tank transformed bookmobile hands out free reading material as a means of sharing culture and peace through literature.
An important element of The Weapon of Mass Instruction by Raul Lemesoff, is that it searches out areas and people who would not normally have access to these items. The project travels the country taking the recycled books to both large cities as well as the more remote areas of the region.
The Weapon of Mass Instruction by Raul Lemesoff is an absolute must see.
Key Themes Behind This Trend
- Mobile Libraries
- The Weapon of Mass Instruction bookmobile shows the potential of mobile libraries to increase access to books and education in underserved communities.
- Peaceful Activism
- Powerful Peace Campaigns like The Weapon of Mass Instruction use creative and nonviolent means to promote social change.
- Upcycling
- By upcycling a former military tank into a bookmobile, The Weapon of Mass Instruction demonstrates the potential of repurposing and recycling in innovative ways.
Where This Applies
- Publishing
- Publishing companies can explore partnerships with mobile libraries like The Weapon of Mass Instruction to increase distribution and access to their books.
- Education
- The Weapon of Mass Instruction shows opportunities for educators to reach underserved communities through mobile libraries and creative approaches to teaching.
- Sustainability
- Repurposing and upcycling materials, such as repurposing a military tank into a bookmobile, can lead to new business opportunities in sustainable innovation and design.
