Waterloo Sparkling Water Cranberry is Arriving for Winter
Michael Hemsworth — October 17, 2021 — Marketing
References: drinkwaterloo & bevnet
Sparkling water refreshments are perfectly suited for warm weather consumption but taper off in relevant into the winter months, which is something the Waterloo Sparkling Water Cranberry is positioned to help change.
The sparkling water refreshment is inspired by fall flavor and is blended with the familiar tartness of the berry that is often associated with Thanksgiving and the holiday season. The refreshment is crafted with purified carbonated water along with natural flavors, while also featuring the Non-GMO Project Verified seal of approval.
CEO Jason Shiver commented on the new Waterloo Sparkling Water Cranberry drink saying, "We are excited about Cranberry – it’s the natural choice for our first-ever fall LTO flavor. Our development team captured the best of Cranberry – exactly what our fans would expect from us. While Cranberry was a complex flavor to get right, the team nailed it.”
The sparkling water refreshment is inspired by fall flavor and is blended with the familiar tartness of the berry that is often associated with Thanksgiving and the holiday season. The refreshment is crafted with purified carbonated water along with natural flavors, while also featuring the Non-GMO Project Verified seal of approval.
CEO Jason Shiver commented on the new Waterloo Sparkling Water Cranberry drink saying, "We are excited about Cranberry – it’s the natural choice for our first-ever fall LTO flavor. Our development team captured the best of Cranberry – exactly what our fans would expect from us. While Cranberry was a complex flavor to get right, the team nailed it.”
Trend Themes
1. Seasonal Sparkling Waters - Creating and marketing seasonal flavors of sparkling water, specifically around the winter months, can increase relevancy and appeal to consumers during this time of year.
2. Non-alcoholic Holiday Beverages - Developing festive and flavored non-alcoholic drinks, such as cranberry sparkling water, offers a healthier alternative to traditional holiday drinks while still providing a celebratory vibe.
3. Natural Flavorings - Using natural flavorings, like cranberry, in sparkling water and other beverages, can appeal to consumers who prioritize healthy and natural ingredients in their diet.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to develop and promote seasonal flavored sparkling water and non-alcoholic holiday drinks to increase sales and appeal to a wider range of consumers.
2. Natural and Organic Industry - The natural and organic industry can capitalize on the trend of using all-natural ingredients, like cranberry, in non-alcoholic holiday beverages and sparkling waters for health-conscious consumers.
3. Seasonal Retail Industry - Retailers who specialize in seasonal products, such as holiday decorations and treats, can expand their offerings by including seasonal flavored sparkling waters in their inventory for customers looking for celebratory but healthy choices.
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