The University of Waterloo, in partnership with the High Commission of Canada in the United Kingdom, brought the Waterloo Innovation Summit to the United Kingdom this year.
To promote this cutting-edge conference, the University of Waterloo debuted a recap video that discusses how the event is pushing to revolutionize health care through technology. In the video, viewers are shown clips of prominent academics speaking to the importance of deep research without immediate implications.
In addition to the intriguing video, the Waterloo Innovation Summit also promoted the content through the University's Twitter, LinkedIn, and e-newsletters using the hashtag #UWaterlooBeyond. Attendees, keynote speakers, and guests were encouraged to use the branded hashtag while sharing conference-related content on social media.
Image Credit: University of Waterloo
Key Themes Behind This Trend
- Healthcare Technology Innovation
- Opportunity for disruptive innovation in leveraging technology to revolutionize healthcare.
- Research Without Immediate Implications
- Opportunity for disruptive innovation in conducting deep research with long-term implications.
- Conference Social Media Promotion
- Opportunity for disruptive innovation in using social media to engage attendees and promote conference content.
Where This Applies
- Healthcare
- Opportunity for disruptive innovation in implementing technology solutions for healthcare.
- Academic Research
- Opportunity for disruptive innovation in conducting research with long-term implications.
- Social Media Marketing
- Opportunity for disruptive innovation in using social media to promote conferences and engage attendees.
