Delta is offering New York Mets fans free rides to World Series games through an unconventional transport method -- water taxis. Shea stadium is just south of Flushing Bay, and is accessible by boat, which provided a unique marketing opportunity for the hotel chain.
The boat will be called 'Delta's Amazin' Mets Express,' and will have former Mets players and New York celebrities joining fans on the ride. The idea originally started as a bus, but this meant sitting in dreadful New York traffic. The unique water taxi is the perfect compromise, providing both transport to the game, as well as a unique brand experience. Delta and the Mets staged a scavenger hunt in the city for the chance to win two tickets to games three and four of the World Series.
What's Driving This Trend
- Water Taxi Transportation
- Using water taxis as a mode of free transportation for sporting events is a new trend in the hospitality industry.
- Unique Transportation Marketing
- Unconventional modes of transportation like water taxis provide unique branding opportunities, creating marketing buzz in the sports industry.
- Celebrity-endorsed Transportation
- The inclusion of former athletes and celebrities on water taxis provides disruptive innovation opportunities for the entertainment industry.
Who This Affects Most
- Hospitality
- The hospitality industry can benefit from providing unique and convenient transportation options for guests, using water taxis to transport them to events and attractions.
- Sports
- The sports industry can partner with transportation companies, such as Delta, to offer unique and memorable transportation experiences for fans to enhance their game day experience.
- Entertainment
- The entertainment industry has an opportunity to create unique and celebrity-endorsed transportation experiences to transport fans, guests, and customers to and from events and venues.
