RaftUp is a social boating platform that allows consumers to connect digitally to improve communal water safety. The app offers a variety of features that help consumers boating in close quarters connect on emergencies, provide alerts and act as a mode of communication to alert first responders. The app is ideal for consumers with cottages looking to stay up-to-date with the community as well as having a back-up mode of communication in an emergency situation.
The design of RaftUp leads it to be a central hub for all things water safety, with access to information on what is going on in the area as well as first responder connectivity. Facets of the platform include a digital space for boaters to connect, share tips on places to visit and upcoming activities.
The app also provides a feature called 'Social SOS' that can be used to alert nearby boaters of an emergency.
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