The creative agency Studio -- JQ created these beautiful bottled water labels for the United Kingdom-based mineral water company called 'Over The Hills.' Each bottle is adorned with a clear wrap-around label that features a graphic image of crystallized mountains to reflect the natural mineral water contained within.
Each of the bottled water labels uses a different colored mountain logo to represent the unique flavor selection, which includes strawberry, orange and apple. The mountains actually resemble precious jewels, which is emphasized by the various colors to create an aesthetically pleasing logo.
The ultimate goal for this package design is to “develop a refreshing and colorful drink product that uses illustration as its main selling point.” The beautiful imagery will draw in the eye of consumers by standing out among the traditional water bottles.
Key Themes Behind This Trend
- Geometric Water Labels
- Using clear wrap-around labels with geometric mountain images for water bottle packaging.
- Flavored Water Branding
- Using different colored mountain logos to represent unique flavor selections in bottled water branding.
- Illustration-based Packaging
- Creating drink products with illustration as the main selling point for visually appealing packaging.
Where This Applies
- Bottled Water Industry
- Implementing geometric and visually appealing packaging designs for bottled water companies.
- Beverage Packaging Industry
- Exploring new branding techniques, such as using color-coded logos, to represent different flavored beverages.
- Creative Design Industry
- Developing innovative packaging ideas that utilize illustration as the primary design element for refreshing drink products.
