Chartreuse liqueur, tequila and simple syrup are a few of the staple ingredients of 132 Bar Vintage's 'The Mosquito' alcoholic beverage—but the real secret to this unusual water cocktail is cucumber juice.
Cucumber water is prepared by juicing or making a purée from unpeeled cucumbers, which is then added to create a refreshing beverage. With flavors like freshly squeezed lime juice and basil leaves, this drink is both sweet, tart and savory.
Flavored or infused water made with plants is also becoming quite popular, providing consumers with alternative ways to quench their thirst for something novel. Considering that juicing has been taking off as a segment of the health movement, this water cocktail combines a healthy ingredient with the indulgence of alcohol in a refreshing summer form.
Why This Trend Is Growing
- Cucumber Water Cocktails
- There is an opportunity for bars and restaurants to incorporate unique, healthy ingredients like cucumber water in their cocktail menu offerings.
- Flavored or Infused Water
- There is a growing trend of adding unique plant-based flavors to water, which can create new product opportunities for beverage companies.
- Juicing as a Health Segment
- The increasing popularity of juicing can be leveraged by alcohol companies to capitalize on healthy ingredients in alcoholic beverage offerings.
Industries Being Reshaped
- Beverage
- Beverage companies can capitalize on the trend of adding unique, healthy plant-based flavors to water to create alternative beverage options.
- Bar and Restaurant
- Bars and restaurants can incorporate healthy and unique ingredients like cucumber water in their cocktail menu to attract health-conscious consumers.
- Alcoholic Beverage
- Alcohol companies can tap into the healthy ingredients trend and incorporate ingredients like cucumber water in their beverage offerings to attract health-conscious consumers.
