FAIR Cucumber Liqueur is Distilled in Cognac, France
Michael Hemsworth — May 2, 2025 — Lifestyle
References: fair-drinks & thespiritsbusiness
FAIR Cucumber liqueur is a new expression from the distillery that's crafted with a fresh flavor profile in mind to position it as the perfect option for elevating summertime cocktails this year. The product is distilled in Cognac, France and is crafted with ethically-sourced ingredients to give it a competitive edge over the competition when it comes to satisfying consumer demand for ethical spirits. The clear liqueur features notes of cucumber, spice and citrus throughout, and is reported to work well in a variety of drink recipes like a margarita, spritz or simply served with tonic over ice.
FAIR Cucumber liqueur is available now in the UK for £25.95 per bottle, features an 18% ABV and expands the brand's total product portfolio to 13 spirits.
FAIR Cucumber liqueur is available now in the UK for £25.95 per bottle, features an 18% ABV and expands the brand's total product portfolio to 13 spirits.
Trend Themes
1. Ethically-sourced Spirits - A surge in ethically-sourced spirits is reshaping consumer priorities, highlighting a newfound demand for transparency and sustainable ingredient sourcing.
2. Flavored Liqueurs - The rise of flavored liqueurs with unique taste profiles, such as cucumber and spice, is catering to adventurous consumers seeking fresh cocktail experiences.
3. Cognac Distillation - The trend of utilizing traditional Cognac distillation methods for non-grape-based spirits is fostering innovation in product offerings and enhancing flavor sophistication.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is evolving with a marked interest in ethically-sourced and creatively flavored spirits, reflecting broader consumer interest in sustainability.
2. Luxury Goods - Luxury goods catered towards conscious consumers are capitalizing on ethically-produced spirits to offer premium experiences that align with personal values.
3. Mixology - The mixology industry is experimenting with novel ingredient combinations and sustainable practices to redefine the art of cocktail making, driven by ethical considerations.
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