'Water' by Adamaria Giammarino is a curious shoot to say the least. Images of a showering bikini-clad hipster are interspersed with various shots of water bottles and water swirling down a drain. I'd like to say that I drew some illustrious theme out of this series like consumption or how pop culture is wreaking havoc on the environment, but I'm at a loss here.
Perhaps the best theme that can be drawn from 'Water' by Adamaria Giammarino is its sense of lighthearted play--the very essence of summer fun.
Key Themes Behind This Trend
- Playful Water Advertising
- An opportunity for the advertising industry to create lighthearted ads centered around water
- Juxtaposed Imagery Art
- A trend in the art world to combine seemingly disparate imagery to create thought-provoking pieces
- Environmentally-friendly Water Consumption
- A trend in the beverage industry to promote sustainable and conscious water consumption
Where This Applies
- Advertising
- An opportunity to disrupt traditional advertising by incorporating playful and creative elements
- Art
- An opportunity for artists to experiment with combining different and unexpected imagery to create new meanings and interpretations
- Beverage
- An opportunity for the beverage industry to innovate and promote sustainable water consumption practices and packaging
