Showering Hipster Shoots

Clean the Sky - Positive Eco Trends & Breakthroughs

'Water' by Adamaria Giammarino Contains an Odd Juxtaposition

— June 6, 2010 — Fashion
'Water' by Adamaria Giammarino is a curious shoot to say the least. Images of a showering bikini-clad hipster are interspersed with various shots of water bottles and water swirling down a drain. I'd like to say that I drew some illustrious theme out of this series like consumption or how pop culture is wreaking havoc on the environment, but I'm at a loss here.

Perhaps the best theme that can be drawn from 'Water' by Adamaria Giammarino is its sense of lighthearted play--the very essence of summer fun.

Trend Themes

  1. Playful Water Advertising — An opportunity for the advertising industry to create lighthearted ads centered around water
  2. Juxtaposed Imagery Art — A trend in the art world to combine seemingly disparate imagery to create thought-provoking pieces
  3. Environmentally-friendly Water Consumption — A trend in the beverage industry to promote sustainable and conscious water consumption

Industry Implications

  1. Advertising — An opportunity to disrupt traditional advertising by incorporating playful and creative elements
  2. Art — An opportunity for artists to experiment with combining different and unexpected imagery to create new meanings and interpretations
  3. Beverage — An opportunity for the beverage industry to innovate and promote sustainable water consumption practices and packaging
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