Fashion label Mitchell & Ness introduces a new collection for the warmer seasons with the latest Washed Out pack designed for Spring/Summer 2019. The capsule features a series of apparel that is designed from an angle that was influenced by the visual of vintage clothing.
All of the offerings are complete with a pigment-dyed out wash -- there are pieces including hats, hoodies, shorts, and jerseys inspired by basketball. All of the pieces boast designs that nod to several NBA elite teams. Some of the highlighting teams include the New York Knicks, Chicago Bulls, Los Angeles' Lakers, Houston Rockets, Golden State Warriors, Boston Celtics, and the Philadelphia 76ers. The entire Washed Out pack is now available to shop online at Mitchell & Ness.
Why This Trend Is Growing
- Vintage-inspired Apparel
- Disruptive innovation opportunity: Create a line of retro-inspired clothing that celebrates other sports besides basketball.
- Pigment-dyed Out Wash
- Disruptive innovation opportunity: Develop a unique dyeing technique that creates a faded, washed-out look for various types of clothing.
- Nostalgic Sports Fashion
- Disruptive innovation opportunity: Combine elements of popular sports culture from different eras to create a new wave of fashionable athletic apparel.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate sustainable materials and eco-friendly manufacturing processes into the production of vintage-inspired clothing.
- Sports
- Disruptive innovation opportunity: Incorporate technology and smart fabrics into retro-style sportswear to enhance performance and functionality.
- E-commerce
- Disruptive innovation opportunity: Develop an immersive online shopping experience that allows customers to virtually try on and customize vintage sports apparel.
