Canada Goose's Warmth Without Boundaries Perfectly Prepares for FW18
References: canadagoose
Outerwear label Canada Goose launches its Warmth Without Boundaries campaign today in preparation for the Fall/Winter 2018 season. This celebrates the debut of the label's impressive new Feather-Light UL fabric,' which is essentially an ultra-lightweight nylon material with elements to combat the dropping temperatures. It is designed to be sturdy and breathable to ensure that it is extremely soft and comfortable when worn. To combat the terrains of the seasons upon us are its water-resistant sensibilities and windproof control.
The campaign channels five 'Goose People' that depend on the label's warm parka jackets to take on the coldest outdoor environments in the world. This includes polar explorer Ben Saunders, Champion dog-sledder Lance Mackey, Indigenous rights activist and artist Sarrain Fox, filmmaker Greg Kohs, and finally PBI Director of Conservation Outreach Alysa McCall -- all of which show how they actively pursue their respective passions comforted by their warm parkas.
The campaign channels five 'Goose People' that depend on the label's warm parka jackets to take on the coldest outdoor environments in the world. This includes polar explorer Ben Saunders, Champion dog-sledder Lance Mackey, Indigenous rights activist and artist Sarrain Fox, filmmaker Greg Kohs, and finally PBI Director of Conservation Outreach Alysa McCall -- all of which show how they actively pursue their respective passions comforted by their warm parkas.
Trend Themes
1. Lightweight Nylon Fabrics - Disruptive innovation opportunity: Develop new ultra-lightweight nylon materials with enhanced features for improved comfort and durability in outerwear.
2. Water-resistant and Windproof Technologies - Disruptive innovation opportunity: Create advanced water-resistant and windproof technologies that can be incorporated into various outdoor gear, providing optimal protection and comfort in harsh conditions.
3. Outdoor Gear for Extreme Environments - Disruptive innovation opportunity: Design specialized gear and clothing specifically tailored for individuals who engage in activities in the coldest outdoor environments, ensuring maximum warmth and functionality.
Industry Implications
1. Outerwear - Disruptive innovation opportunity: Revolutionize the outerwear industry by integrating advanced materials and technologies to create high-performance and ultra-comfortable winter jackets.
2. Textile Manufacturing - Disruptive innovation opportunity: Explore new fabrication methods and materials to develop lightweight yet robust textiles that can be utilized in various industries, including fashion, sportswear, and outdoor gear.
3. Outdoor Recreation - Disruptive innovation opportunity: Develop innovative outdoor products and equipment that cater to extreme weather conditions, enabling individuals to engage in outdoor activities comfortably and safely.
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