Baskin-Robbins' Warm Lava Cake Sundae Helps Consumers Beat the Cold

 - Dec 28, 2016
References: prnewswire & chewboom
While ice cream is traditionally thought of as a summertime treat, Baskin-Robbins has found a way to make the dish winter-friendly with its new Warm Lava Cake Sundae.

The new Warm Lava Cake Sundae is a seasonal treat set to launch in early January 2017. The dish itself consists of a warm chocolate sponge cake filled with a decedent liquid chocolate center. The cake is then topped with the customer's choice of ice cream, hot fudge, whipped cream, chopped almonds and a bright red cherry. The mixture of hot and cold toppings helps to transform the dessert into the perfect cold weather treat.

The new dessert demonstrates how seasonal businesses such as ice cream shops can tweak their menu to complement different weather.