Rope Coat Racks

Wardrobe by Veronika Wildgruber and Susanne Stofer is Creatively Modern

The Wardrobe by Veronika Wildgruber and Susanne Stofer, an industrial designer duo based in Berlin, Germany, is an original take on the common coat rack. In place of typical hard lines and rigid forms, this coat rack involves more malleable ropes. Hanging like vines against the wall, these ropes boast twig-like porcelain hooks that can support just about anything.

Made out of alloy zinc and polyamid, the Wardrobe by Veronika Wildgruber and Susanne Stofer also has a weight at the end of it in order to keep the rope tense. Modern and minimalist, this design adds a good dose of creativity and character into homes. It is no surprise that it was a chosen and rewarded project of Prix Emile Hermès.

Rope Decor
Using rope as a flexible and creative design element for home decor and functional furniture
Malleable Materials
Exploring the potential of non-rigid materials in furniture and product design
Minimalist Home Accessories
Creating functional and elegant home accessories with modern, minimalist design principles

Industries Being Reshaped

Furniture Design
Innovative furniture designers can explore the use of rope and malleable materials to add creative flair and modern touches to their designs
Home Decor
Home decor companies can incorporate rope decor and minimalist design principles to create stylish and functional accessories for the modern home
Industrial Design
Industrial designers can experiment with new materials and design concepts to create unique and innovative products for various industries
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 29%
Freshness 8%

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