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This Waitrose Grocery Ad Promotes Warm Hearty Food for the Cool Season

 - Oct 19, 2015
References: waitrose & adweek
London-based ad agency 'adam&eveDDB' created this cheerful ad for Waitrose grocery. As the cooler seasonal weather rolls in, this commercial shows that the best way to stay warm is to make delicious home-cooked meals.

The ad begins with a song about the cold weather while showing video clips of people braving the wind and rain. Many of the clips show people loading their cars with groceries or picking fresh vegetables from a field. The commercial then shows people indoors wearing cozy sweaters and cooking steaming hot meals for their family and friends.

The feel-good ad for Waitrose grocery ends with the phrase "Waitrose makes it the warmest season of the year." The images of comfort food and warm attire makes the audience feel happy and almost excited about the bitterly cold months ahead.