The Halla Walla emoji app was created in response to the lack of social media platforms that focus on Arabic and Khaleeji culture and lifestyle, and its new Wain Waleed game is an extension of that app.
The original app was designed to represent the passion for food, family, sports and social habits that Arabic people have, and Wain Waleed is able to add another playful twist to the characters in the app. It functions similarly to Pokemon Go, with characters from the Halla Walla app being digitally placed in players' surroundings. Players of the game receive prizes based on their various achievements.
Wain Waleed functions as an extension to a growing platform that seeks to add playful exposure to some of the habits and customs of Arabic people.
What Makes This Trend Stand Out
- Arabic Emoji Games
- The Wain Waleed game is an example of the growing trend of Arabic emoji games, providing a playful way to engage with Arabic and Khaleeji culture.
- Digital Augmented Reality Games
- Wain Waleed's gameplay, which involves characters from the Halla Walla app being digitally placed in players' surroundings, demonstrates the trend of digital augmented reality games.
- Cultural Representation in Social Media
- The Halla Walla app and its extension game Wain Waleed highlight the trend of social media platforms seeking to represent and celebrate Arabic and Khaleeji culture.
Sectors Adopting This
- Mobile Gaming
- The Wain Waleed game presents an opportunity for mobile gaming companies to create more Arabic-themed games that engage players with the culture and lifestyle of Arabic and Khaleeji people.
- Augmented Reality
- The success of Wain Waleed demonstrates the potential for augmented reality technology to be utilized in more interactive and immersive gaming experiences.
- Social Media
- The Halla Walla app and Wain Waleed highlight the need for social media platforms to diversify their offerings and provide a space for Arabic and Khaleeji cultural representation.
