Model Laura Kampman is not the typical widow in the W Korea November 2012 editorial. In place of a simple and modest black ensemble, she shows off her loss in a much more dramatic way. From stunning mesh fascinators to shimmering sequinned dresses and purple dyed hair, a reader would easily assume that her character is part of the fashion industry in some form or another.
The W Korea November 2012 editorial was shot by photographer Philip Riches in a 16th century Veneto villa. The Netherlander beauty was styled by fashion editor Woo Lee, who focused on modernizing typical funeral fashion in a glamorous and slightly grunge way. Posing alongside male model Spiros, a narrative is introduced in which Kampman rediscovers her inner passions. Hairstylist Hester Wernert and makeup artist Miriam Langellotti finished the looks.
Key Themes Behind This Trend
- Dramatic Mourning Fashion
- Opportunity for creating mourning attire that is glamorous and edgy instead of traditional and somber.
- Glamorous Funeral Fashion
- Incorporation of more modern and daring elements in funeral fashion that embraces individuality.
- Narrative Fashion Editorials
- The use of storytelling in fashion editorials, creating more emotionally charged content.
Where This Applies
- Fashion Industry
- Fashion designers, stylists, and retailers can focus on creating modern and personalized mourning attire.
- Beauty Industry
- Makeup artists and hairstylists can experiment with new looks and trends for funerals and mourning.
- Photography Industry
- Fashion photographers can create compelling and emotional narratives in their editorials.
