Lightweight Mexican Supercars

The VUHL 05 is a Street-Legal Roadster Designed for the Racetrack

The VUHL 05 is a Mexican supercar designed for both the track and the street. The VUHL 05 was recently shown off to a privileged few before its official unveiling at the 2013 Goodwood Festival of Speed. The two-seater tips the scales at just about 1,500 pounds and is powered by a Ford 2.0-liter turbo EcoBoost engine good for 285 horsepower and 310 lb-ft of torque.

Thanks to its relatively light body, the 2.0-lier EcoBoost engine is good for a 3.7 second 0-62 mph time and a top speed of 152 mph. While the car is more or less designed to be taken out on the track, it is street-legal and features an interior lined in suede. The VUHL 05 is priced at $106,000, which is actually quite a bargain when it comes to supercars.

Lightweight Supercars
The trend of designing supercars with lightweight bodies and powerful engines creates disruptive innovation opportunities for the automotive industry.
Track-ready Street-legal Cars
The trend of creating street-legal cars that are optimized for track performance presents disruptive innovation opportunities for the automotive industry.
Affordable Supercars
The trend of offering supercars at more affordable price points opens up disruptive innovation opportunities in the luxury car market.

Industries Being Reshaped

Automotive
The automotive industry can explore disruptive innovation opportunities in lightweight supercars and track-ready street-legal cars.
Luxury Car
The luxury car industry can seize disruptive innovation opportunities by offering affordable supercars with high performance capabilities.
Performance Engineering
The performance engineering industry can capitalize on disruptive innovation opportunities by developing lightweight components and powerful engines for supercars.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 19%
Freshness 8%