Although athletics have been well represented in the past as far as VR events go (such as VR cricket experiences and rugby championship VR events), there are many opportunities virtual reality can expand into within the entertainment realm. In addition to film, VR is now seeping into the music industry.
UK-based music startup Boiler Room recently partnered with virtual reality content creator Inception to establish the first VR venue. Located in Israel, the space is scheduled to open early next year. Live events are a lucrative area for the multimedia technology, as it offers an immersive experience. This is different from offering 360 degree video or similar to consumers at home, but instead allows them to experience VR in a shared space.