Berlin has long been the Mecca of techno dance clubs, and Boiler Room, the popular underground music collective that streams DJ sets around the world, is keeping Berlin at the forefront of the DJ scene with 'VR Dancefloors: Techno in Berlin.' As the name suggests, the experience uses Google Daydream to let viewers wander through a Berlin club in virtual reality, listening to the music while also exploring art installations and interacting with hidden access points throughout.
VR Dancefloors: Techno in Berlin is set to a real (albeit compacted) 15-minute DJ set from Berlin-based trio FJAAK. The experience can be accessed through the Inception VR app on Google Daydream, which offers other, similar content in exciting locales like London and Tel Aviv.
Key Themes Behind This Trend
- Virtual Reality Experiences
- Opportunity to create immersive and interactive virtual reality experiences in various settings, such as music festivals and art exhibitions.
- VR Streaming
- Chance to stream live DJ sets and music performances in virtual reality, providing an enhanced and immersive viewing experience for the audience.
- Virtual Reality Apps
- Opportunity to develop VR apps that offer users access to a wide range of virtual reality content, including DJ sets, art installations, and hidden access points.
Where This Applies
- Music Streaming
- Disruptive innovation opportunity for music streaming platforms to incorporate virtual reality experiences and expand their user base.
- Entertainment
- Opportunity for entertainment companies to create and distribute virtual reality content, attracting new audiences and providing unique experiences.
- Technology
- Chance for technology companies to develop advanced virtual reality platforms and devices that enable high-quality and immersive experiences for users.
