Mobile-mania has gripped the world at large today, cutting across barriers of income, age, sex and nationality. What’s more interesting is the fact that the estimated total number of mobile phone users across the world, are 8% more than those who own and use a tablet. And for marketers, herein lies the golden opportunity to cash in!
This infographic by VoucherBin UK delves into the various interesting aspects of worldwide mobile phone usage, as well as specific smartphone-related trends as far as UK-based consumers are concerned. Effective marketing is all about stepping into the shoes of prospective clients, understanding their psyche thoroughly and thereon making an effort to establish a connect with them. The very fact that 68% of UK-based consumers stated their preference for a mobile website as compared to a mobile app, goes on to say a lot about where businesses need to steer their marketing efforts towards! And at the end of the day, customer retention is also very crucial for a business to sustain itself, grow in stature and diversify. The popular world of mobile phones is definitely a boon in this regard, owing to the widespread popularity of using mobile messaging which is a quick and effective means of achieving this feat!
Drawing a statistical comparison of 18 European countries, it’s been deduced that UK has the largest number of smartphone buyers every month, a trend that’s only going to scale upwards with time. So here’s a look at the meticulously compiled infographic, with informative mobile phone in-sights that you cannot miss out on!
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