Garden-Equipped Concept Cars

The Volvo Haven Concept Car Gives Passengers Access to Nature

Vehicle design is shifting full-steam towards a digitized experience, so the Volvo Haven concept car imagines a different kind of experience for passengers to enjoy as they go from one location to another. The vehicle has been conceptualized by Oscar Johansson and Volvo Design, and features an autonomous functionality that would provide passengers with the ability to relax as they ride. The interior of the vehicle is divided down the middle with a chamber that allows greenery like moss, algae and other plants to grow to provide passengers with a relaxing space to unwind as they travel.

The Volvo Haven concept car continues the conversation around passenger experience as the personal automobile inches closer to autonomous functionality, freeing up drivers to do whatever they please as they go.

Nature-infused Vehicles
Creating an immersive experience by incorporating greenery and natural elements in vehicle design.
Autonomous Relaxation
Developing self-driving cars that provide passengers with the ability to unwind and relax during their travels.
Tech-free Escapes
Designing vehicles that offer a natural retreat and escape from the tech-focused world we live in today.

Sectors Adopting This

Automotive
Opportunity for car manufacturers to innovate and offer a unique selling point in an increasingly competitive market.
Tourism
The potential to create a new market for eco-tourism and nature-focused travel experiences using these types of vehicles.
Wellness
The chance to combine travel and wellness by offering passengers a relaxing journey with natural elements to reduce stress and improve mental health.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 72%
Freshness 10%

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