Want a vacation? Need a car? Or perhaps you need a vacation and want a car? Either way, Volvo’s new Overseas Delivery Program is awesome. Basically, if you buy a new Volvo--for less than the US MSRP--you get a free two-week vacation in Sweden!
Once you are flown out, you are given your new Volvo and you get to take a road trip throughout a fascinating part of the world, eating Swedish meatballs and visiting IKEAs in their country of origin!
What's Driving This Trend
- Overseas Delivery Programs
- Creating unique buying experiences with travel incentives.
- Vertical Integration
- Integrating travel and automotive industries to provide customers with a seamless experience.
- Personalized and Experiential Marketing
- Providing customers with personalized experiences to drive customer loyalty and increase sales.
Who This Affects Most
- Automotive
- Opportunities to create unique buying experiences with travel incentives.
- Travel and Tourism
- Opportunities to partner with automotive companies to offer seamless travel experiences.
- Retail
- Opportunities to provide customers with personalized experiences to increase customer loyalty and sales.
