Sophisticated, sleek and safe, the brand new two-door, four-seater Volvo Concept XC Coupe will be sure to roar its way to the top at the Detroit Motor Show.
The latest addition to Volvos Concept Coupe line, the Volvo Concept XC Coupe is designed in a way to highlight Volvo's new Scalable Product Architecture (SPA) as well as its adventurous streak -- all the while looking compact and cool.
“Concept XC Coupe shows how clever engineering makes it possible for us to reinforce our world-leading safety without compromising design, size or weight. Thanks to extensive use of high-strength boron steel and structures with new, ingenious decoupling we can make SPA cars more compact and safer at the same time,” says Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.
Inspired by its recent partnership with POC, a Swedish sports wear brand, the Volvo Concept Xc Coupe added swag to safety, promoting a more active lifestyle, helping the brand target new markets.
What's Driving This Trend
- Compact and Safe Designs
- Incorporating advanced engineering techniques, companies can create compact and safe vehicle designs.
- Scalable Product Architecture
- Implementing scalable product architecture enables companies to develop flexible and adaptable vehicle platforms.
- Active Lifestyle Promotion
- Partnering with sports brands can help automotive companies promote an active lifestyle to attract new markets.
Who This Affects Most
- Automotive Manufacturing
- The automotive manufacturing industry can explore advanced engineering techniques and scalable product architecture to create innovative vehicle designs.
- Automotive Safety
- The automotive safety industry can develop new solutions and technologies using high-strength materials and innovative decoupling techniques.
- Sportswear and Lifestyle Brands
- Sportswear and lifestyle brands can collaborate with automotive companies to create vehicles that promote an active and adventurous lifestyle.
