In preparation for the upcoming 2020 Olympics in Tokyo, Japan unveiled a special volunteer uniform to make it easy to identify tourist guides. The outfit designed by Tamaki Fujie consists of a hat, a shirt and a tote bag, which makes it easy to identity these volunteers as roving sources of information.
The volunteer tourist guide team known as 'Omotenashi Tokyo' will sport the bright blue uniforms, making it clear that they are available to assist the public. For starters, the multi-lingual guides will only be on the streets of the city in uniform on Fridays and weekends in designated high-traffic tourist areas.
Since there are hoards of people flocking to Asia for tourism even now, before the Olympics have happened, these uniforms could become a staple for the city during the 2020 Summer games and beyond.
Why This Trend Is Growing
- Tourist Guide Uniforms
- Opportunity for disruptive innovation in designing unique and recognizable uniforms for volunteer tourist guides.
- Multi-lingual Assistance
- Opportunity for disruptive innovation in developing technological solutions or AI-powered devices to provide real-time multi-lingual assistance to tourists.
- High-traffic Tourist Areas
- Opportunity for disruptive innovation in creating interactive mapping or navigation systems to guide tourists in high-traffic areas.
Industries Being Reshaped
- Fashion and Apparel
- Fashion industry can capitalize on the need for stylish yet functional uniforms tailored for tourist guides.
- Technology and Travel
- Travel technology companies can explore ways to provide real-time translations or assistance to overcome language barriers for tourists.
- Tourism and Hospitality
- Tourist destinations can invest in smart tourism infrastructure, such as interactive kiosks or digital signage, to enhance the overall visitor experience.
